First established in 1972, the brand soon reached a high by selling an estimated 22.4 million jeans. By the 80's C17 was the second largest jeans distributor in Europe, just behind Levi's. After a 25 year gap, the brand is finally back and is selling strongly in UK, US & More... Going back to our roots, where it all started. This season sees the release of our new line of classic workwear denim. Each piece expertly crafted with care and attention to produce jeans that are built to last. Made from Cone Denim Mills denim, these jeans boast a rich heritage and know-how. Each pair feature a classic 5-pocket design with our C17 Jeans branded leather patch and C17 blue tab on the back pocket. Fitted with copper buttons, sturdy rivets and reinforced belt loops, these jeans have all the classic workwear details that set them apart in terms of quality and design. The jeans are designed for everyday use and with comfort in mind while maintaining their timeless look and feel.